Unit Economics Reconstruction
Strip the business down to a single unit and learn whether it actually makes money.
Aggregate numbers lie by averaging. A business can grow revenue, raise rounds, and win awards while every incremental customer loses money — the losses just hide inside the blended total. Unit economics is the honest view: what one customer, one order, one cohort really earns or costs.
I rebuild that view from the ground up, with real cost allocation instead of convenient assumptions. Once you can see which segments, channels, and cohorts actually pay, the strategy writes itself — scale what works, fix or kill what doesn't.
- True per-unit contribution margin with full cost allocation
- Customer acquisition cost and lifetime value by channel and segment
- Cohort retention, payback, and profitability analysis
- Channel and segment profitability ranking
- Pricing and discount-leakage analysis
- Fixed-vs-variable cost decomposition and break-even modeling
- Scalability assessment — which growth actually improves economics
- Unit-economics dashboard and ongoing measurement design
I allocate costs honestly, including the ones most models bury, so the picture is real rather than flattering. The deliverable is not just a diagnosis but a decision tool — a model your team keeps running to steer the business toward the economics that work.
Every engagement runs under a signed NDA and, where testing is involved, a Safe Harbor agreement. Legal and ethical, start to finish.
- A reconstructed unit-economics model with honest cost allocation
- Channel, segment, and cohort profitability rankings
- A living dashboard and the decisions it should drive
We're growing fast — why does this matter?+
Because fast growth on broken unit economics accelerates losses. If each new customer loses money, scale makes it worse. This work tells you whether growth is building value or burning it.
What do you need from us?+
Access to revenue, cost, and customer data. I handle the reconstruction and allocation; you get a model that keeps working after the engagement ends.
Hire me for Unit Economics Reconstruction.
Signed NDA and Safe Harbor on every engagement. Projects from five figures to nine. Discreet, relentless, done right.
I only do legal, ethical hacking — under a Safe Harbor contract and NDA.